Start a new website with the latest trends. On the contrary, if no one in your industry yet has a website with the latest trends, it is a golden opportunity to stand out from the competition and position yourself as a top brand. The use of the beautiful websites comes easy now.
You have no idea who visits your website
If you don’t know how many people visit your site, which these visitors are, how long they stay on your site, what percentage of those visitors become customers, you are at a disadvantage. If you don’t make use of web analytics, it is impossible to adjust your online marketing strategy based on what is working and isn’t. Analyzing your marketing efforts with tangible data is one of the great advantages of analytics.
Footer copyright does not have a current year
If your site is not copyrighted this year, you are sending an outdated message to your visitors. You don’t want them to think your site is not up to date. With so much quality information freely available online, web surfers won’t want to waste time on an outdated website. Constantly updating and maintaining your site should be part of your marketing plan. If you have not made any changes or updates to your site for a year, it is time to do so or if necessary and to justify a completely new site.
Your site is not optimized for mobile devices.
A large percentage of Internet users say they leave a site that is not optimized for mobile devices. This means that if your site is unresponsive, i.e. not mobile-friendly, you will be losing potential customers coming from mobile.
Beyond this factor, Google penalizes non- mobile-friendly sites. Not only will responsive sites keep your visitors coming from mobile longer, but they’ll perform better on organic search engine results. Responsive web design is not negotiable is essential.
If you are starting to do some Digital Marketing actions yourself, you may have realized that you need some design notions. Design, according to one of the definitions of Uncle Google’s dictionary, is design aesthetically and utilitarian form and representation of objects executed for scientific, technical, industrial, ornamental purposes. That is, it is the aesthetic creation of drawings and images for professional purposes.
With Digital Marketing, there’s no point in having great, relevant content if its physical aspects aren’t as good as what’s inside. The image of your product, material or brand gives in Marketing can depend a lot on the graphic aspects used in advertising and branding. But we won’t let you out. In this article, we’ll give you some design insights for you to understand how professionals do some graphic arts. Plus, we’ll show you how to create your own quality graphic images yourself.
Understanding the Subject: Better Colors
Colors can be used on different scales, that is, the color mixtures come in different ways. Look:
CMYK Scale: Based on Cyan, Magenta, Yellow and Black colors. It is the scale that is most used for printing.
RGB Scale: Based on the colors Red, Green and Blue. It is the most widely used scale for digital materials, seen through luminous screens.
Colors are an important element in the design of anything, no matter what it is. In fact, the colors can give us sensations and transmit different feelings.