Make your content easier to read


Internet users do not actually read the contents of the pages online, at least in accordance with the research of web professionals on the behavior of people on his web site. His analysis shows that only 28% of the text on a page is read, and, the more text, the lower the percentage of reading. With the ClearWebStats this is the perfect deal.

Don’t worry about bending and scrolling vertically

There is an old myth that important content should be placed above the “fold” (the term comes from printing and indicates the area of ​​a web page that can be viewed without scrolling through the content), which was first mentioned by web experts.

So long pages are bad? Should we cram everything into the top of the template because people don’t want to read anything below the fold?


The answer to the questions posed is “No,” according to the report of the analyst. The result of their research shows that the length of the page does not affect the likelihood that the user scrolls down the page.

Place important content on the left side of the page.

The bulk of visitors to the sites are people who grew up in a cultural environment with the direction of the letter from left to right. Therefore, the main attention of visitors is directed to the left side of the page at least 69% of the time spent visiting the page, in accordance with the results of a study which was attended by more than 20 users.

Spaces in the text affect the level of perception of information.

Good accessibility of the text for reading improves the perception and speed of reading, as well as increases the likelihood that the user will continue reading, and not leave the page. There are many factors that affect ease of reading, including font selection, font size, line height, text contrast, and spaces.

The study of ease of reading, which was conducted on 20 participants, consisted in presenting the same text to the examinees with different settings for the indentation of the surrounding text and the height of the line (the distance between the lines). The results showed that the text without indents is read faster, but its perception deteriorates. Higher reading speed in the absence of fields is explained by the fact that the text and paragraphs are more densely arranged, and as a result less time is needed to move the gaze from one line to another.

Small details make big changes.

Very often, we look at the big picture of web design and ignore small details, especially in the face of time constraints. There are so many other important points to think about that it is very easy to let the small parts of the design go to chance.

But sometimes something small, such as a form button, can have a significant impact on the success of a site. Interface design expert wrote an article that removing a button and replacing it with a simple error message allowed users to avoid errors during work, which ultimately led to an increase in profits of $ 300 million per year.

Flow Designer also noted the importance of attention to detail. They found that revising the error information page so that it included helpful hint text, increased financial returns by 0.5% per month, which ultimately resulted in an additional quarter of a million pounds a year from the site.