Digital Natives alone represent a huge market with purchasing power in the trillion dollars. They are also early adopters of new technologies and are not afraid to spend their money. They want to know more about the companies that market the products they buy. What is the history of the company? Who is behind this product? How was the product designed? This is why it is so important for companies to give a more human side to their entity. Instagram and other social networks are among the levers to start this transition. Moreover, Instagram claims that 80% of Instagram users follow at least one company on the network, of which 60% of them declared having discovered a product or service on the platform. You need the trouver influenceur there.
Will you be one of these companies?
Then we will see how you can grow on the network.
Create your professional Instagram account
Before you publish your content, make sure you use a professional account. Fortunately, it is very easy to convert a personal account into a Business account from the Instagram app. To do this, press the wheel-shaped button next to the modify profile button:
Switch to professional Instagram account
Also, note that to convert your personal account into a business account. You will have to connect it to a Facebook page pro. After clicking on Switch to professional profile, follow the few steps and link your professional account to your Facebook page. The advantage of the business account is that you can add your contact details:
- Phone number
- E-mail address
- Your business address
The pro account obviously allows you to advertise Instagram, which is not possible with a personal account. Finally, the pro account is equipped with very powerful analysis tools a bit like on Facebook that allow you to know the reach and engagement on your posts interesting to determine the best time to publish. You can also find out more about your followers such as their age, gender, location and the hours they are most active. If you still doubted going to a pro account, make your decision by analyzing this infographic produced by Later.
For example, if you are not a business, and you are not aiming to increase your number of followers, and you do not plan to use Instagram analysis tools, it would be wiser to stay with a personal profile.
Write a unique and memorable bio
On Instagram, your bio is one of the only opportunities to make a good first impression to users who discover you.
Writing a bio is an art.
Stick to the basics of a good Instagram bio which, in a few lines, should:
- Explain who you are
- Describe what you do
- Contain a call to action link to your blog, shop, Facebook page, etc.
- An incentive: a promo code, free delivery, gift, etc.
- The only link you put in your bio is the one you can put on Instagram.
Choose it well and if you have had trouble deciding, you can use a tool like Link tree which allows you to make links to several platforms.